Verizon to start calling and texting advertisements to customers?

I just received this nice letter from Verizon in the mail, outlining some changes that will soon be effective on my account.

Most interesting is the section I highlighted about how Verizon intends to send advertisements in the services that we pay for:

As part of our ongoing effort to ensure the consistent experience for all of our customers, Verizon Wireless has updated its Customer Agreement, a copy of which is enclosed. Depending on how recently you last activated a new line of service, upgraded your device or changed calling plans, the changes in this new Customer Agreement may be minimal. The “Your Privacy” section, however, has been updated to include information regarding Customer Proprietary network Information (CPNI) as well as information about how we may include our own or third-party advertising in the services you’ve purchased from us. These changes are consistent with Verizon Wireless Privacy Principles, which can been found at verizonwireless.com. this new Customer Agreement will be effective at the beginning of your next billing period. For information about our rights to make changes to the agreement, please consult your original customer Agreement, or the enclosed Customer Agreement.

Here is a copy of the actual letter that was sent to me. How long until we start getting “male performance” spam from our phone carrier? I, for one, can’t wait.